If you have launched your app recently, you might be asking yourself
these questions. Surely, the development and the launch process were
very painful, but the game has just begun.To get more news about
Android App Store Optimization, you can visit aso700.com official website.
Although you have the fanciest app with amazing features and
ground-breaking design, if no one knows that it exists, you will never
see a great number of downloads. And the most guaranteed way to increase
the downloads is, undoubtedly, App Store Optimization.
We have prepared this guide to explain everything you need to know about
App Store Optimization for 2020. As we will continuously update this
page with the latest news, data, and insights, bookmark it and stay
tuned!App Store Optimization (ASO) is a two-step process of optimizing
mobile apps to maximize their visibility in app stores as a result of a
search made in the stores and to increase the conversion rate by
converting the potential users who discovered the app to maximize the
download number.
In short, ASO refers to all of the efforts you do to get more people to
discover your app and download it. As the process is somewhat similar to
SEO, it's also known as "App Store SEO".Anything under the full control
of the app publishers is in the on-metadata group. These elements can
be changed to enhance keyword rankings, boost the visibility and the
conversion in the Apple App Store and Google Play Store.
The on-metadata factors that can be changed through App Store Connect or
Google Play Console are as follows: App Title and Subtitle, Short and
long descriptions, keyword field and promo text (App Store only), app
icon, category, URL/Package, video previews, and screenshots.The
uncontrollable things concerning your app are in off-metadata factor
group. These factors are generally the result of your optimization
efforts and cannot be affected directly.
The off-metadata factors are rating and reviews, number and the velocity
of the installs, the speed of download, the size of the app, bugs,
etc.ASO can be very tedious work as one needs to constantly monitor the
performance of the chosen keywords and be on the lookout for new ones.
But, is it really worth it?
To answer that question, let's have a look at the number of apps
available in the App Store and Google Play Store.As of 2019, the number
of apps in the Google Play Store has reached 2.47 million while the
total number for the App Store is around 1.8 million according to
Statista's report . That means there is a mass of apps competing with
each other in the stores, and you need to make yours stand out somehow.
Although there are other paid methods to bring more traffic to your app,
it is questionable whether the audience that comes via those methods
will be high-quality or not.
According to Apple Search Ads , 65% of downloads in the App Store comes
from search. And people search to find a solution to a problem or to
satisfy a need. Hence, these organic users who come to your app as a
result of a search are likely to have a higher retention rate and make
the most purchase, the audience that is the most valuable for your
app.There are many short-cuts out there to bring traffic to your app
such as those flash in-app ads or social media ads. Sure, they are
costly, but why bother with a long process like ASO if you can get
results from other methods easily?
Well... the answer is that they're not the most efficient methods
considering the cost-benefit relation. You need to constantly come up
with new marketing messages, engaging CTAs, and maybe you'll be forced
to give discounts, cutting your profit margin just to get people to
discover your app. On the other hand, ASO provides you with the traffic
you always wanted in the most hassle-free way.
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