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Every passing year brings new obstacles, hassles and
competition in website SEO ranking. To the first-timer, it can be a scary
world, filled with complicated jargon. Read on below to understand how exactly website
speed can impact your website SEO ranking in 2020.
The SEO ranking of your website depends upon many factors,
such as keywords, SEO backlinks and 200 other stuff. One of the factors that
have recently been announced is the speed of your website. At 88gravity, a
digital marketing agency in Gurgaon, our experts are constantly staying up to
date about the information released by Google.
What do we mean by “website speed?”
In the cut-throat race to get to the top, Google looks at
how fast your page loads when it pops up on the list of search engine results.
The faster a loading page, the higher the chance of it being ranked upwards. On
the other hand, slower loading pages will slide further down the list. Slow
loading causes page abandonment by customers. A majority of web users abandon a
website that doesn’t load in a few seconds. This is a major problem, but our
SEO company in Gurgaon has compiled the ins and outs that you need to know.
It seems like such a complicated thing, but it is actually
quite simple. Along with strong internet connectivity, there are tools you can
use to determine the true speed of your website. 88gravity’s team, one of the
best digital marketing agencies in Gurgaon recommends Google’s very own
Pagespeed Insights. This tool provides a detailed analysis by itself from your
URL. Also, it provides recommendations on how to improve speed.
Let’s assume your website is slow, hence low-ranked. You might
have a responsive website for a solid product and excellent customer service.
How can your website be ranked low purely based on speed? This is because
Google’s VP Marissa Mayer did an extensive experiment to find out that even a
delay of 2-3 seconds impacts to traffic and lead conversions.
Here are the following ways that you can increase the
loading speed of your website, courtesy of experts at 88gravity, an SEO company
in Gurgaon.
1. Optimize and Compress Images: Images with a large
size can take up a lot of speed for the loading of a website. Thus, to ensure
reduced loading time, you can use proper tools to compress an image. Proper
optimisation will not lead to a reduction in the quality of an image.
2. Adjust the Website Code: Web developers need to
keep in mind that overlapping code will increase the loading time. This
unnecessary code needs to be identified and removed.
3. Enable Caching – ‘Cache’ is website data stored in
a desktop or mobile that allows the site to be opened at a higher speed the
next time around.
4. Content Delivery Network – This tool identifies
the server closest to the end-user, hence the data can be fetched in the
fastest way. Hence, the end-user is connected to the nearest host server. If
the server is situated far off, it tends to decrease the loading time.
Another suggestion by our trusted digital marketing agency in Gurgaon –
88gravity : Check on both desktop and mobile websites!
Both platforms will give different perspectives on what your
website lacks. If you periodically keep in touch with the page speed
optimisation, your website should be good to go!
These tips from the leading SEO company
in Gurgaon, 88gravity, will leave your website screaming past the
competition!
Source URL: https://88gravity.com/how-website-speed-impacts-seo-ranking-in-2020/
New developments in machine learning and algorithms have
made advertisements more personalised than ever. Gone are the days of newspaper
and radio advertisements. Google has enabled businesses and brands with the
technology to target audiences that are specifically looking for their product.
Our experts at 88gravity, a leading Google Ads agency, shed their insight on
this enticing new feature.
The feature, Discover, was introduced by Google to provide a
new way of searching. Instead of the simple search bar that requires a specific
input, they introduced & Discover, which had three fundamental shifts in
search behaviour.
Firstly, users wouldn’t have to rely on the input of queries
to see results. Based on previous searches, the Discover feed would
automatically suggest similar things based on its machine learning algorithms.
Thus, Google successfully shifted from answers to the whole journey. A second
major feature was the introduction of visually appealing information, instead
of mere text from the search bar. Alongside, the toggle option of &
more/less was introduced, letting users remove/add content
that appeals to them using machine learning to further tailor the feed as per
tastes and specifications.
This amazing new platform is a boon for advertisers. It
provides a large, new pool of potential prospects for them to target.
Google Discovery ads are visual ads that appear in multiple
Google feed environments such as the Discover platform, home feed of Gmail and
YouTube. The advertisements are based on user activity on videos watched, map
searches, past site visitation, and app downloads. Google uses these same
inputs to conduct its In-Market audience targeting.
Google Discovery Ads have changed the focus for advertisers
from targeting searches/intent to an audience first method. The activity from
multiple platforms such as YouTube, Gmail and Discover are clubbed together to
find ads, which was previously done on social networks. Thus, targeting is done
by utilizing the behavioural buckets of information in their display campaigns.
88gravity is a foremost Google Ads agency
that caters to businesses in all niches. Our capable and skilled team of
digital marketers suggest using Google Discovery Ads for many reasons. We’ve
listed some of them down for you for the most hassle-free read.
When advertisers go to set up Discovery ads, they are faced
with many attractive options to pull in customers. It can be a combination of
images, logo, headlines, URL landing pages and description. From there, Google
will use machine learning to serve the best combinations of your input data to
your prospects. This process of automation not only gives you the best number
of prospects but saves a load of time. The algorithms are also designed to
increase the click-through rate (CTR) of your ad campaign. This opportunity by
Google Discovery Ads is advantageous to advertisers. Google’s algorithm
maintains the privacy standards, all while showing the most click-worthy ads that
are creative and messaging.
With different categories like Shopping, Display and more,
the advertiser can show appealing images that tell visual stories in their
advertisements. As a Google Ads agency, we can vouch for the efficiency of this
tactic. Customers are pulled in this interactive experience. With the help of
tangible images about product/service, the lead conversion ratio of prospects
is increased dramatically. Google takes the help of data to pull, engage and
convert the leads into customers for you. You have the option of adding images,
logos, up to five headlines and descriptions in the visual sphere.
Google has made one thing clear; the 800 million global
users of Discover will have access to Discovery ads. This untapped potential is
a piece of heaven for advertisers looking to expand their reach. This is
because Google has extended the advertising feature beyond Discover platform.
The Google Discovery ads are seen in Gmail’s social and promotions tabs and
YouTube’s mobile home feed. Imagine the possible pool of prospects that you’ll
be able to reach with this multi-channel targeting!
Read More: - Search Engine
Optimization In Gurgaon
To run a Google Discovery Ad, you’ll need to create a Discovery
campaign. It’s no reason to fret, Google has made the layout pretty user
friendly. After selecting your campaign type – there is plenty of options – you
just need to add the creative inputs. The optimization and delivery across the
multiple channels are all taken care of by Google.
Doesn’t Google Discovery Ads look remarkable? The mere
opportunity that Google gives to advertisers worldwide to tell visual stories
to fuel brand awareness is phenomenal. Even after an ad is run, our experts at
Google ads agency, 88gravity, always recommend follow-ups. We measure the
performance of a campaign across device platforms. Based on the data, we make
minor tweaks to further optimize advertisements for maximum conversion results.
As the leading Google Ads agency, we are ready to kick off
this hyper-tailored campaign for your brand or business. Whether you’re
familiar with cross-platform advertising or a newbie, this is an 88gravity
promise – your goals will be accomplished.
Source URL: https://88gravity.com/what-is-google-discovery-ads-and-why-should-we-use/