Speaking-to
a large extent- about Digital Transformation in today's time while
intentionally ignoring the critical role of mobile applications that work
inside it is maybe a huge miscalculation. With the surge of Digital
Transformation, enterprises are doing a great deal to incorporate most of the
current digital marketing
strategies to stay up-to-date in terms of technology. Moreover, customers
are also looking out to deal with a firm that follows the latest technology and
fosters employees who are greatly skilled and knowledgeable at their job. And
precisely that is how digital
transformation and mobile applications enter the picture.
Shifting
our perception solely towards how vital mobile applications are when it comes
to Digital Transformation, we have a huge number of advantages to go through. In
this article, we’d be covering the various roles of mobile applications in the
Digital Transformation advancement era.
Before we
get into the details, here are some stats that are worth your attention:
·
Every
smartphone user has over 80 applications on their device, with 40 of them being
used at least once a month.
·
Applications
account for 57% of digital media consumption.
·
21%
of millennials use a smartphone application 50 (or more) times every day.
Having said
that, let us understand the role of mobile applications in Digital
Transformation.
ROLE OF MOBILE
APPLICATIONS IN THE DIGITAL TRANSFORMATION SPHERE
·
Artificial Intelligence:
Artificial Intelligence always yields a better customer experience and
that is a fact! When we’re talking about various mobile app development companies, most of them are
looking out to incorporate features that add-on to the user experience, like-
intuitive interface, speech recognition, language support, biometrics, etc.
Aspects like these leave a huge impact to the entire customer experience. In
addition to that, employees at the workspace would also find a good reason to
carry on because of these enhanced features wherein they’d get to sharpen their
skills and polish their knowledge. This implies- better productivity along with
better efficiency, simultaneously.
·
Accessing genuine analytics:
In today's corporate environment, having access to real-time data may
provide you a significant competitive advantage. Mobile applications are an
excellent tool for organizations to capture user data and communicate with them
via marketing transformation messaging.
Real-time analytics may help you understand how your teams are
functioning, assess their productivity and get a first-hand look at the issues
they are encountering while executing a job and how they are affecting the
overall company value.
·
Pocket-friendly marketing:
Marketing or advertising via newspapers, magazines, TV commercials,
social media, etc. would charge you massively for running- whereas an app is
the only medium that requires nothing, once it is created in order to run and
maintain. It regularly pushes notifications to its users regarding an event,
product, offers, services and so on. As a result, a mobile app makes it easier
and cheaper for both the customer and the company to interact and grow closer.
·
Transparency on shared information:
Users can access and share material on the go- at any time and from any
location. This is because of mobile applications. This kind of collaboration
also raises the amount of transparency in teamwork. Mobile apps may track team
members' duties and even indicate their current position. These routines and
processes are entirely digital.
·
Observing workflow at workspace:
Team leaders or supervisors may use mobile software solutions to define
operations and monitor team performance with future improvements in mind. These
tools can be used in conjunction with a variety of project management
approaches. Since mobile apps can include extensive analytics functions, it is
simple to discover who is doing what accordingly.
OUTCOMES OF MOBILE
APPS IN DIGITAL TRANSFORMATION
When an enterprise integrates mobile technology and digital technology, they are- quite naturally – planning a digital transformation roadmap for their business. And the outcome Modified organizational struct
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